Ann's Experience is Unparalleled

EMPLOYMENT HISTORY

 

Raptor Communications

Ottawa/Calgary/Toronto, Canada,  1993 - present

President

  • Provides advice and consulting on strategic communication and marketing issues.  Recent clients include Toronto Board of Trade, Smart Systems for Health of Ontario, Presto System Card/Metrolinx. Established and managed an independent publishing and communications business specializing in limited edition electronic and hard copy publications including The Wordless Books, The Canadian Museum of Civilization Commemorative Publication and This Country Canada Magazine.

 

Workplace Safety and Insurance Board of Ontario (WSIB)        

January 2002 – April 2003

Vice President of Communications

  • Managed all aspects of marketing and communications for the WSIB as the legislative mandate was adjusted from compensation to prevention. Managed all aspects of internal and external branding and social marketing campaigns. Led a diverse, bilingual team throughout Ontario.  Reported to the President and CEO/Board of Directors. Liaised with Ministry of Labour, Province of Ontario.

 

FGI - formerly CHC Working Well

Toronto, Canada,  August 2000 – March 2001

Director of Marketing

  • Built new ground within the behavioural health industry by bringing product management and integrated marketing disciplines to Canada's second largest employee assistance and corporate wellness provider. Introduced a product management structure to FGI, reorganized and merged two marketing departments and cultures.  Managed the customer care/account management team of 28 people across Canada.  Led all aspects of internal and external communications associated with the sale of CHC to FGI.

 

University of Calgary

Calgary, Canada,  June 1998 - July 2000

Director of Marketing

  • Reported to the President of the University, responsible for developing a brand image, strategic marketing and communication plans and implementing all aspects of an external marketing campaign domestically and internationally. Coordinated the repositioning of student services, enrolment policy and key revenue generating policies and initiatives to bring a market and customer focus to the University of Calgary.

 

TELUS Advanced Communications

Calgary, Canada,  1996 - 1998

Marketing Communications Director

  • Reported to the President of TELUS Advanced Communications 

  • Responsible for all aspects of an integrated communications strategy, plan and implementation for the TELUS brand launch.  This included public and media relations, issue management, advertising, sales promotion and internal communications.

 

EXPO 2005 Canada

Ottawa, Canada,  1994 - 1995

Chief Executive Officer

  • Reported to the Board of Directors.

  • Recruited to manage all aspects of the federally incorporated company including strategic planning, intergovernmental and international relations, financial management and staffing.

  • Full-time, paid position terminated with Federal Cabinet decision to award bid to Calgary, September 1995.

 

Pegasus Publishing Inc.

Ottawa, Canada,  1992 - 1993

President

  • Reported to the Board of Directors and Shareholders

  • Directed the publication and management of Ottawa Magazine, Ottawa Business Quarterly, Limited Edition and several commemorative publications for contract clients. This included management of all staff, finances and partner relationships.

 

Canadian Intellectual Property Management Corporation

Ottawa, Canada,  1990 -1994

Managing Principal and Founder

  • Created, managed and promoted company dedicated to helping clients maximize return from intellectual property assets. Broad based client base: entrepreneurial and multinational: public and private sector.

 

Canadian Association of Paediatric Hospitals (CAPH)

Ottawa, Canada, 1989 - 1990

Consultant

  • Incorporated Canadian Children’s Hospitals Inc. to act as a for-profit arm of paediatric health care in Canada. 

 

Botsford Ketchum Inc.,

San Francisco, California,  1977 - 1979

Account Supervisor

  • Supervised account service, marketing and communications plans for new products for major clients including Clorox, Hunt Wesson and Levi Strauss.

 

Procter & Gamble Company of Canada

Toronto, Canada,  1974 - 1977

Brand Manager

  • Responsible for all aspects of brand advertising, promotion and profitability for several consumer goods.

 

 

PROFESSIONAL AFFILIATIONS/APPOINTMENTS/VOLUNTEER EXPERIENCE

 

  • West Parry Sound Health Centre Foundation, Board Member  2016 - present.

  • Seguin Township Committee of Adjustment Member, 2016 - present.

  • Founding Member Safe Quiet Lakes, 2011- 2015.

  • President, Little Lake Joseph Association, 2011-2016. Current Director.

  • Co chair, Honorary Board of Directors, 40 Oaks, Regent Park Revitalization, 2004 - 2014.

  • UNICEF Canada, Director, June 2002 - 2008.

  • Advisory Council, ClearView Strategic Partners, January 2004 -2014.

  • Institute of Corporate Directors, member 2004 - present.

  • Canadian Women in Communications, member. 1995 - present.

  • Co author –Turnarounds, Brains, Guts and Stamina, ISBN: 978-1-4251-9099-6, 2009

  • Superior Propane Inc. Income Trust, Calgary, Alberta, Trustee, August 1996 - December 2000.

  • Offord Centre for Child Studies, Board Member, May 2000 - 2007.

  • Grey Cup 2000, Board of Directors, November 1998 - November 2000.

  • Calgary 2010 Winter Olympic Bid Committee Member, December 1997 to December 1999.

  • University of Calgary, Faculty of Management, Associate Advisory Council Member, 1996 to 2000.

  • Calgary Expo 2005 World’s Fair Bid Committee, International Relations Committee Member, 1996 –June 1997 upon loss of bid to Japan.

  • Carleton University Development Corporation, Board Member, 1994 - 1996.

  • Ottawa Carleton Economic Development Corporation (OCEDCO), Board Member, 1994 - 1996.

  • Ottawa Carleton Economic Entrepreneurship Centre, Chair and Founder of Centre, 1994 - 1996.

  • REDO (Regional Economic Diversification Opportunities), Board Member, 1994 - 1996.

  • EXPO 2005 Canada, founding committee member, member of Executive Committee, prior to accepting full-time employment with Expo 2005, 1992-1994.

  • National Funding Coordinator-Emergency Food Box Program,1990-1996.

 

EDUCATION

  • Honours B.A. Business Administration, University of Western Ontario, 1974.

  • University of Lausanne/Canadian Junior College, Lausanne, Switzerland, 1970.

  • Succeeding in the Boardroom, Schulich School of Business, June 2003.

  • Graduate - Institute of Corporate Directors/Rotman School of Business Directors’ College, June 2004.
     

ACCOMPLISHMENTS

  • Provides advice and counsel to senior leaders on communication challenges, governance issues and employee engagement. Has served on public and private governing bodies. Recent clients include, Metrolinx, Ontario Ministry of Health, Toronto Board of Trade and Profis Communications.
     

  • Co Chaired the fundraising and completion/furnishing of 87 units of affordable housing at 40 Oaks in Regent Park in Toronto.  $22.5 million capital project with occupancy in January 2012.
     

  • Relaunched a traditional communication and public affairs department in a quasi public sector organization to meet the needs of the next millennium with marketing, e-communication and integrated messaging. Developed award-winning social marketing campaigns.
     

  • Introduced a product management structure to a very traditional service business including launching a cost based accounting system and margin tracking.
     

  • Managed the communications for the sale/acquisition of a subsidiary of a US publicly traded company to an international entrepreneur.
     

  • Built frontiers in Canadian educational marketing having agreed to break new ground by bringing a customer focus and packaged goods marketing expertise to the branding and institutional positioning of a university within a regulated and publicly funded post secondary market.
     

  • Built and executed integrated marketing and communications plan for start up telecommunications subsidiary including public and media relations, advertising, event marketing and internal sales and communication materials.
     

  • Coordinated the National Capital Region candidature to host Expo 2005. Obtained sponsorship and support from over 500 corporations, 1800 volunteers and over 18,000 citizens in less than 1 year.
     

  • Built and maintains a network of international contacts - public and private sector at CEO levels, including media management.
     

  • Has repeatedly demonstrated ability to recruit top quality staff, create a corporate presence and take start-up ventures into growth phases.
     

  • Demonstrated ability to remain non-partisan and build private/public sector partnerships founded on trust and common goals.
     

  • Coordinated design, editing and financing for several national publications.
     

  • Consistently demonstrates an ability to motivate people by nurturing team support and commitment to outstanding quality.
     

  • Manages with a consistent view to profitability and sustainable business strategies. Enjoys change, people management, senior management interface and mentors many. 

© 2019 Ann MacDiarmid       Site design by LEBOW